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20+ ECommerce Business Tools for Startups

ECommerce business tools greatly impact an eCommerce shop’s overall workflow and result. At a first glance, handling an eCommerce shop may seem very simple: you put your listings on your website, adjust your prices, then just wait and watch the money pour in.

But it really doesn’t work that way.

In reality, although most of your activities are done online, managing an eCommerce business is difficult and would require most of your time, effort, and attention. Therefore, you need eCommerce tools to help you get things done.

These are the tasks and activities you need to do, mostly, when you’re managing an eCommerce shop:

  • Keeping up with the trends. Trends always change and that’s inevitable. As an eCommerce manager, you need to be able to adjust and adapt to the changes in customers’ behavior. Therefore, scouring the internet and different communities and platforms is needed in order to get information about the latest trends and updates.
  • Consistent Market Research and Analysis. These are crucial tasks for your eCommerce business. Research and analysis will help you effectively reach and convince your target market.
  • Marketing. An eCommerce business is nothing without efforts in marketing. You need to be able to connect with your target market and reach them through different online platforms. In eCommerce, you also need to learn and conduct effective content marketing, SEO, PPC marketing, social media marketing, etc.
  • Listing Management. You need to manage your product listings so they will look good when people visit your website or your market page. You need to also take product photos, fix them and adjust them, remove the background and/or replace them with a plain white background or a solid one, and then present them in an attractive and appealing way. These, and a lot more tasks in managing your listing images.
  • Customer Relations Management. Low engagement levels and difficulty in acquiring clients, and getting good reviews are just the beginning of the problems that come with operating an eCommerce business. These problems may reduce income, cause financial losses, and even cause a company’s brand to be tarnished if not addressed.

Other than the aforementioned tasks, there’s also pricing, shipping, financial management, and the not-usually-mentioned but-just-as-important task: employee management.

Read: How to Start A Successful Online Shoe Retail Store (Complete Guide In 2022)

These tasks are all important in order to maintain an eCommerce shop. But of course, you cannot do everything at once, nor hire people to perform each of them. That is why you need the assistance of tools and business solutions to handle repetitive tasks and optimize your workflow. They will help you focus on doing high-level tasks and make more time in analyzing how to improve and succeed in your business.

Categories of ECommerce Business Tools

ECommerce tools can be divided or categorized based on the solutions they usually offer:

Project Management Tools.

Project management tools will assist you in managing and even automating routine chores to increase your productivity. Without the appropriate project management tools, it will be very tough to complete and manage day-to-day tasks and your eCommerce assets such as files, images, and documents.

ECommerce Website Platforms

ECommerce website platforms such as Shopify and WooCommerce were developed specifically to address the need of e-commerce businesses. These platforms have pre-installed tools and services to assist you in building your own eCommerce store and running your business freely.

Research Tools

Any business, big as well as little, must conduct market research in order to succeed. Market research and analysis are essential before releasing new products or conducting marketing campaigns in order to make well-informed decisions rather than relying on guesswork.

Marketing Tools

ECommerce marketing solutions assist you in growing your business by streamlining processes and improving revenue. These tools will assist you in regaining control of your marketing strategy without requiring you to manually monitor each component of your campaign. You may utilize the data gathered from eCommerce tools to create campaigns that are tailored to the desires and needs of your target audience.

Analytics Tools

Once your eCommerce site is up and running, it must be monitored and evaluated for any pertinent sales data. Automated customer engagement enables you to have a deeper understanding of your clients’ purchasing behavior. With these tools, you can test critical data points on your storefront to determine which changes to make to maximize efficiency, regardless of whether your aim is to increase sales or enhance your website’s performance.

20+ ECommerce Business Tools for Startups

ecommerce business

Business Tools


Dropbox is an excellent alternative for sharing and storing data, with both desktop and mobile programs available! Utilize it to establish user lists and permissions for certain folders. Control sharing rights, and if an employee’s device with Dropbox access is lost, you may quickly unlink it from the employee’s account and disable Dropbox syncing. Additionally, you may add additional levels of security as required. Additionally, they provide a free trial.


Trello is a straightforward project management application that, to their credit, has remained steadfastly true to its original concept for the platform (external pressure and acquisitions be damned). Trello ranks well on our list because of its ease of use and versatility. Additionally, Trello provides enough opportunity for growth and is simple to discard or repurpose when you’re ready for a more complete project management solution.


Slack is a commercial communication application that enables workers to interact securely. Additionally, it connects effectively with other applications, such as Google Docs. Slack offers both video and phone calls, as well as screen sharing. It is one of the most often utilized communication platforms for eCommerce company owners since it helps teams stay organized and focused on their goals.


Asana is a tool that allows you to create different tasks for each team member, create plans, mark projects and tasks as completed, and assign specific employees for specific tasks and other possibilities. It is very useful when you have deadlines to create a schedule of tasks. Asana greatly improves productivity when you know what you need to do in a day, week, or month.


If you have an eBay business, then 3DSellers is your go-to business tool. 3DSellers is an all-in-one selling management software that can help grow your eBay business. It has a lot of functional, automation tools that can help optimize and manage your eBay business workflow.

Managing an eCommerce shop could be exhausting. But with 3DSellers, you can save your time in dealing with repetitive tasks from managing your eBay product listings to tracking your shipments.

ECommerce Website Platforms


Over two million shops have been built on the Shopify platform over the past 15 years, and there is no better choice for the majority of small businesses looking to quickly get their online store up and running.

Sign up for a free 14-day trial and in just a few minutes, you’ll have a functional prototype of your company. With the onboarding wizard’s assistance, you can add your products, customize the look and feel of your shop, connect your own domain, and begin collecting payments.


If you’re using WordPress, WooCommerce is the finest option. Rather than beginning from scratch on a new platform, this WordPress plugin simply interacts with your existing WordPress site to enable simple selling.

Installing WooCommerce on your website is absurdly simple. Register on the WooCommerce website. Then, at the onboarding process’s conclusion, pick Auto-install WooCommerce on an existing WordPress site. You’ll be requested to log in before proceeding to configure the plugin. If you’re already using WordPress, this could not be more convenient.


BigCommerce is an industrial eCommerce solution that, as the name implies, is utilized by global corporations such as Ben & Jerry’s. This is a comparable platform for small companies wishing to sell online, but at a substantially lower pricing point.

Having said that, BigCommerce Essentials remains geared at companies that generate a significant amount of revenue, either in units of money. This implies that, unlike the majority of other alternatives, you will be required throughout the onboarding process to establish sales taxes plus automatic shipping.

Research Tools


The service comes with a variety of features. In a nutshell, it enables you to explore a website’s links and most popular pages. This SEO analysis tool identifies referent domains and examines a website’s anchoring structure. Apart from monitoring network connecting, this tool is useful for analyzing rivals and developing a link-building process. Ahrefs is also useful for selecting the most relevant and tough keywords.


An all-in-one solution may be utilized for both organic and paid search engine optimization. There are hundreds of elements that are beneficial for e-growth. shop’s This tool identifies the keywords for which your rivals have already established a presence. These are often more “creative” terms that would be unfindable without this program. Its ranking is determined by the amount of organic traffic and the value of that traffic.

Google Trends

Every company must adapt to changing times. You must decide on the marketing language and descriptive vocabulary to utilize in your sales brochures, website text, and SEO.

Google Trends is one of the eCommerce business tools that provide insights regarding the popularity of certain keywords at a given time or season. You can compare multiple keywords at a time and assess their popularity across regions/languages. It also displays similar keywords, which may be beneficial for generating fresh keyword recommendations.


Sisense is an analytics and reporting platform that enables you to integrate data from a variety of sources, analyze it, and derive insights.

Sisense offers four distinct solutions, three of which are suitable for research automation: Sisense Cloud, Fusion Analytics, and the Extense Framework. These solutions integrate data analytics into your organization’s workflow, delivering the analytical platform directly to the workstations of your employees. 

Marketing Tools


Removal.AI is a popular background remover among many marketers for creating background-free photographs. It makes use of artificial intelligence technologies to accurately distinguish the main subject from its background and remove it as efficiently as possible. Designed to make the life of a picture editor simpler by reducing the pain of tediously working on erasing the background of every photograph, this application was developed by designers.

Read: Top 10 Tools to Remove Background from Image for FREE


If you are in the market for an excellent graphic editor, then consider your search. Pixelied is an all-in-one online photo editor known for its lag-free interface. It is easy, ensures stunning results, and is free. Plus, its one-time lifetime use subscription plan at $97 is a real steal. With thousands of templates and stock photos to use, as well as tools such as background remover and collaborative workspaces, Pixelied is not only a perfect fit but also a no-brainer if you expect productivity and quality.


If you’re looking for a unique website design company, DesignStripe is for you. It first came on the scene in late 2018. It has been a long time since they first started working with some of the biggest companies in their fields. They’ve helped them get the most out of the web by improving their online identity, traffic, and conversion rates. When a website doesn’t work well, nobody should have to deal with it. They’re here to change that.

Active Campaign

Email marketing, digital marketing automation, and small company CRM are all included in ActiveCampaign. There are more than 600+ pre-built automation available for strong segmentation and personalization across social media and electronic communications. Using capabilities like site monitoring, custom forms, and effective email marketing, ActiveCampaign helps you develop your eCommerce company.


Buffer’s product suite includes tools for publishing, interaction, analytics, and collaboration. It offers an intuitive content planning procedure, which is the tool’s primary feature. You can schedule a new post on the move since it includes not only a web version, but also browser extensions for Firefox, Chrome, Safari, and Opera, as well as iOS and Android mobile applications. Additionally, you’ll get a dedicated inbox for communications that demand your response.

Analytics Tools

Google Analytics

Google Analytics should be installed by default on every eCommerce business owner’s computer. Since its inception in 2005, the tool has provided error-free data to a wide variety of companies that operate online shops or websites, ranging from business to manufacturing, travel, and more. When utilized properly, Google Analytics may help you examine your store’s performance and build new tactics for further revenue growth.

Google Search Console

Google search console is a must-have tool for every E-Commerce company since it is critical for improving search engine rankings. You may use it to crawl and index your web pages, as well as monitor their position, impressions, and click-through rate (CTR). When you use the search console, you may get a list of the terms for which your site is ranking in the search results.


You may start with the eCommerce-specific capabilities of Optimizely if you’re wanting to provide your customers with a more tailored and genuine shopping experience. The platform is centered on the use of A/B testing and experimentation to develop more realistic experiences and, as a result, increase the likelihood of converting visitors.

Use Tools for Your ECommerce Business Startup

When it comes to running your own eCommerce business, it’s possible that you’ve already faced some of these difficulties, while others may be just around the corner. However, as we’ve shown with some fantastic eCommerce tools, there are long-term answers for each of these problems.

Briefly stated, eCommerce business websites need a far larger amount of effort to account for both the technical aspects of the site as well as improvements in marketing, content, and, most importantly, aesthetics. To build a flourishing and long-lasting eCommerce company, you must first remove all of the obstacles in your path.

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