Marketing

10 Powerful Branding Examples

Setting your brand apart from your competition is always important. From the packaging, features, benefits, campaigns, and advertisements, all these matter when it comes to establishing your reputation, audience’s perception, and trust. Hence, solid, relatable, consistent branding is a must. The American Marketing Association states that sellers use a brand or any unique feature that […]

Yen Pedrajas February 26, 2024 30 min read

10 Examples of How Artificial Intelligence Is Changing the Way We Market

How does AI greatly impact the way we market in the digital space? It is fascinating that throughout history, marketing techniques have continually evolved simultaneously with the technology mankind yields. And with the integration of AI in marketing, we are unlocking a whole plethora of possibilities that are leading to an increase in marketing effectiveness […]

Yen Pedrajas September 2, 2022 13 min read

20 Digital Marketing Tools for Your Online Business

Digital marketing tools help businesses grow. Small businesses usually find it difficult to employ marketing support to plan, build, and apply a marketing strategy. It’s not only a big investment, but it might not be where you should focus your hiring efforts or budget right now. Digital marketing tools help greatly in this type of […]

Yen Pedrajas May 6, 2022 12 min read

How AI Technology Can Help Footwear Retailers Grow Their Shoe Business

Want to start a shoe business? Then you need to adapt to the different trends and leverage the use of AI in the fashion industry that can help you get to the top. The Impact of AI in the Fashion Industry Prior to the pandemic, consumers were already increasingly shopping for apparel and footwear online as […]

Yen Pedrajas March 11, 2022 7 min read

Top 25 Marketing Ideas for Your Shoe Retail Store

Are you planning to set up your own shoe online store this year?  A person is estimated to spend about $53 on footwear in 2024. Well-known brands like Nike, Puma, Skechers, and Timberland dominate this market with millions of dollars of income generated through their effective marketing ideas. If you are ready to compete in […]

Yen Pedrajas February 26, 2022 13 min read

How to Start A Successful Online Shoe Retail Store (Complete Guide In 2025)

The global footwear industry is predicted to grow at a Compound annual growth rate (CAGR) of 7.5 percent over the next four years. In light of the fast expansion of the footwear market, a promising business you can start to venture into is an online shoe store.  Why Should You Sell Shoes Online? Some company […]

Yen Pedrajas February 18, 2022 16 min read

AI in Digital Marketing: Exploring the Future with Computer Vision

Since their inception, AI and Machine Learning have greatly created an impact in our daily lives and have improved the way we do things. While AI technology intends to mimic the capabilities of the human brain, Machine Learning would help it learn even further by identifying patterns to perform its tasks better. Although still far […]

Yen Pedrajas October 23, 2021 7 min read

How To Create Product Images That Drive Traffic and Sales?

An adage said: “A picture is worth a thousand words.” Since content becomes more global, visuals have become a universal language that can convey your message fully and effectively. The technology revolution has changed the way humans consume information. So do the shopping behaviors of modern consumers. For eCommerce businesses, visuals even show the indispensable […]

Yen Pedrajas March 11, 2021 10 min read